Being an inclusive wedding business is about making every potential client feel accepted and valued, regardless of their sexual orientation or gender identity. Melbourne celebrant and co-founder of The Equality Network Bronte Price shares five …
5 Simple Ways Wedding Businesses Can Show Their LGBTQ Inclusivity Read More »
Writing with punch and personality is the best way to highlight your unique voice and offering. But there are a number of common phrases that can creep into your wedding business marketing because you’ve come across …
30 Overused Wedding Marketing Phrases (and What to Write Instead) Read More »
Did you know it takes less than a minute for wedding blog and magazine editors to accept or reject a styled shoot submission? That’s not to say they rush the decision – they’re just so in …
What Editors Look For in Styled Shoot Submissions Read More »
1. Separate business and personal email accounts Inboxes are crazy enough without having to sift through personal messages too! If business communications are starting to dominate a personal address, it may be time to redirect your work …
It’s no secret that couples are often time poor, a little overwhelmed by the wedding to-do list and anxious about making the right choices for their day. If you can help take these stresses away, …
Top 5 Wedding Customer Service Complaints from Couples Read More »
When you think back to that amazing wedding, shoot or blog post you did a year ago, it can feel like old news. But reposting this content is one of the easiest ways to keep …
Why You Should Repost Your Old Social Media Content Read More »
Fear of missing out (FOMO) is a great sales tool when used in the right way, like when you limit the number of clients you take on in a year, or reward email subscribers with …
More and more brides are using Instagram as a research tool, so we’ve compiled a list of all the hashtags you could possibly need! It’s the easiest way to get your social media content in …
The Ultimate List of Instagram Hashtags for Wedding Suppliers Read More »
Wondering how PR works when it comes to wedding blogs, including what promotion is available to you for free and what you can expect to pay for? Here’s what to keep in mind when allocating …
Getting Free Promotion for Your Business on Wedding Blogs Read More »
With YouTube clocking over a billion users, Facebook making moves to become all video, Instagram introducing longer video, and even Pinterest developing its own video player, the message is clear: video is becoming a huge factor in social media, and …
