Being an inclusive wedding business is about making every potential client feel accepted and valued, regardless of their sexual orientation or gender identity. Melbourne celebrant and co-founder of The Equality Network Bronte Price shares five simple ways you can better communicate this message so LGBTQ couples can be assured of a warm welcome when they
Writing with punch and personality is the best way to highlight your unique voice and offering. But there are a number of common phrases that can creep into your wedding business marketing because you’ve come across them so often – and so have your potential clients! The last thing you want is for couples to feel
Did you know it takes less than a minute for wedding blog and magazine editors to accept or reject a styled shoot submission? That’s not to say they rush the decision – they’re just so in tune with their editorial criteria, they know almost immediately whether a concept is the right fit for their publication. Here
Do you sometimes wonder how you’ll ever get through all of the communications that need sending? While Inbox Zero may not necessarily be a realistic goal for busy business owners, Inbox Organised certainly is! Here’s a rundown of what we do to declutter our inbox, keep on top of emails and come out the other side feeling much more organised.
It’s no secret that couples are often time poor, a little overwhelmed by the wedding to-do list and anxious about making the right choices for their day. If you can help take these stresses away, it’s guaranteed to improve sales lead conversion and client satisfaction. Here are the top five service complaints we’ve heard from
When you think back to that amazing wedding, shoot or blog post you did a year ago, it can feel like old news. But reposting this content is one of the easiest ways to keep your social media accounts ticking over and your audience engaged. Here’s the rundown on why you should be regularly digging
Fear of missing out (FOMO) is a great sales tool when used in the right way, like when you limit the number of clients you take on in a year, or reward email subscribers with exclusive offers. It’s much less effective when your customers feel like they’ve missed out on a better deal. Here’s why
More and more brides are using Instagram as a research tool, so we’ve compiled a list of all the hashtags you could possibly need! It’s the easiest way to get your social media content in front of potential clients.
Wondering how PR works when it comes to wedding blogs, including what promotion is available to you for free and what you can expect to pay for? Here’s what to keep in mind when allocating your time and budget, as well as a roundup of easy pitching pitfalls to avoid.
With YouTube clocking over a billion users, Facebook making moves to become all video, Instagram introducing longer video, and even Pinterest developing its own video player, the message is clear: video is becoming a huge factor in social media, and it’s time to get involved. It may feel like a daunting process, but there are some simple options – here’s our quick